As lead writer for three gtm campaigns, I've created authentic product narratives that have gained traction and built pipeline.
In layering content and designing content from the mobile state outward, my work reflects - and respects - the medium it's being consumed on.
I find the sweet spot between jargon which flies over a user's head and oversimplified language that talks down to its audience.
Elevating the voices of software engineers and technical experts into strategic, consumer-facing content.
Stories in which the customer is the hero and the product is their talisman.