As lead writer for three gtm campaigns, I've created authentic product narratives that have gained traction and built pipeline.
In layering content and designing content from the mobile state outward, my work reflects - and respects - the medium it's being consumed on.
I find the sweet spot between jargon that flies over a user's head and patronizing oversimplified language that talks down to its audience as if they were a toddler or golden retriever.
Elevating the voices of pmms, csms, and sjes into consumer-facing content.
Stories in which the customer is the hero and the product is their talisman.